Privacy Policy This Privacy Policy explains how personal data is collected, used, stored, and protected when you access or use the Dubai+ platform (the “Platform”), which is affiliated with Dubai Media. By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy. 1. What Personal Data Do We Collect? Personal data means any information relating to an identified or identifiable natural person. Depending on how you use the Platform (free or paid), we may collect and process the following categories of personal data: Account information: first name, last name, date of birth, gender Contact details: email address, mobile number Device and usage data: device type, operating system, app version, log data, and interaction data Location data: approximate geographic location derived from your device or IP address Payment and billing data (paid users only): billing records, payment history, billing address, payment method, transaction amount, and transaction date Payment processing notice: Where payments are processed through third-party payment gateways, your payment information is collected and processed directly by those third parties in accordance with their own privacy policies. Dubai+ does not store full payment card details on its systems. 2. How Do We Collect Your Personal Data? We collect personal data through the following sources: Information you provide directly: when you register, subscribe, contact us, or use Platform features Account and relationship data: generated during the normal course of providing services to you Application data: when you download, install, or use our mobile, web, or TV applications Automated technologies: such as cookies, SDKs, pixels, and similar technologies used to analyze usage, improve performance, and personalize the experience 3. Cookies and Tracking Technologies We use cookies and similar tracking technologies to distinguish you from other users, enhance your experience, personalize content, and improve the performance of the Platform. Cookies are small text files stored on your device. You can configure your browser or device settings to refuse or delete cookies. Please note that disabling cookies may affect the functionality or performance of certain parts of the Platform. Types of Cookies We Use Strictly necessary cookies: Required for the operation of the Platform, including access to secure areas Analytical and performance cookies: Used to recognize and count users and understand how the Platform is used, helping us improve functionality Functionality cookies: Enable the Platform to remember your preferences and recognize you when you return Targeting cookies: Record your visits, viewed content, and interactions in order to make content and advertising more relevant to your interests, where permitted by law Advertising cookies: Used to deliver relevant advertisements and to measure the effectiveness, optimization, and analytics of advertising campaigns In addition to cookies, we may use similar technologies such as pixels or beacons. You can manage your preferences through our cookie consent preference center, which appears when you visit the Platform for the first time. 4. Why Do We Collect and Process Your Personal Data? We collect and process your personal data for the following purposes: To provide access to free and paid content and to manage user accounts To process subscriptions, payments, and billing, where applicable To operate, maintain, and improve the Platform and its features To understand user behavior and preferences, and personalize content, recommendations, and user experience To deliver relevant advertising on free or ad-supported content To ensure Platform security, prevent fraud, and detect unauthorized or unlawful activity To enforce our Terms of Use and comply with applicable laws and regulatory requirements 5. With Whom Do We Share Your Personal Data? We may share personal data on a need-to-know basis with: Authorized employees and internal teams responsible for operating and supporting the Platform Trusted vendors, technology partners, and service providers acting on our behalf (such as hosting, analytics, payment processing, advertising, and customer support) Professional advisors, including legal consultants, auditors, and experts Governmental, regulatory, or judicial authorities where disclosure is required by applicable law or legal process All third parties are required to process personal data securely and in compliance with applicable data protection laws. 6. How Do We Protect Your Personal Data? We apply appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. These measures include access controls, secure infrastructure, and encryption where appropriate. 7. How Long Do We Retain Your Personal Data? We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including: For the duration of our relationship with you For as long as required to provide services and meet legal or regulatory obligations While your account remains active on the Platform When personal data is no longer required, it is securely deleted or anonymized in accordance with our data retention practices. 8. What Are Your Rights? Subject to applicable laws, you have the following rights in relation to your personal data: Right of access: to request a copy of the personal data we hold about you Right to rectification: to request correction of inaccurate or incomplete data Right to erasure: to request deletion of your personal data where there is no lawful basis for continued processing Requests may be subject to identity verification and applicable legal limitations. 9. Account Deletion Policy You may request deletion of your account through the Account section of the Platform. Once a deletion request is submitted, the account will be scheduled for permanent deletion within three (3) calendar days If you log in during this three-day period, the deletion request will be automatically canceled If no login activity occurs during this period, the account and associated personal data will be permanently deleted, subject to any legal retention requirements 10. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the revised version will become effective as of the date posted. We encourage you to review this Privacy Policy periodically. 11. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us at: Email: contact@dubaiplus.net Phone: +971 4 307 7371 Revised January 2026 – Effective as of the date posted Privacy Policy This Privacy Policy explains how personal data is collected, used, stored, and protected when you access or use the Dubai+ platform (the “Platform”), which is affiliated with Dubai Media. By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy. 1. What Personal Data Do We Collect? Personal data means any information relating to an identified or identifiable natural person. Depending on how you use the Platform (free or paid), we may collect and process the following categories of personal data: Account information: first name, last name, date of birth, gender Contact details: email address, mobile number Device and usage data: device type, operating system, app version, log data, and interaction data Location data: approximate geographic location derived from your device or IP address Payment and billing data (paid users only): billing records, payment history, billing address, payment method, transaction amount, and transaction date Payment processing notice: Where payments are processed through third-party payment gateways, your payment information is collected and processed directly by those third parties in accordance with their own privacy policies. Dubai+ does not store full payment card details on its systems. 2. How Do We Collect Your Personal Data? We collect personal data through the following sources: Information you provide directly: when you register, subscribe, contact us, or use Platform features Account and relationship data: generated during the normal course of providing services to you Application data: when you download, install, or use our mobile, web, or TV applications Automated technologies: such as cookies, SDKs, pixels, and similar technologies used to analyze usage, improve performance, and personalize the experience 3. Cookies and Tracking Technologies We use cookies and similar tracking technologies to distinguish you from other users, enhance your experience, personalize content, and improve the performance of the Platform. Cookies are small text files stored on your device. You can configure your browser or device settings to refuse or delete cookies. Please note that disabling cookies may affect the functionality or performance of certain parts of the Platform. Types of Cookies We Use Strictly necessary cookies: Required for the operation of the Platform, including access to secure areas Analytical and performance cookies: Used to recognize and count users and understand how the Platform is used, helping us improve functionality Functionality cookies: Enable the Platform to remember your preferences and recognize you when you return Targeting cookies: Record your visits, viewed content, and interactions in order to make content and advertising more relevant to your interests, where permitted by law Advertising cookies: Used to deliver relevant advertisements and to measure the effectiveness, optimization, and analytics of advertising campaigns In addition to cookies, we may use similar technologies such as pixels or beacons. You can manage your preferences through our cookie consent preference center, which appears when you visit the Platform for the first time. 4. Why Do We Collect and Process Your Personal Data? We collect and process your personal data for the following purposes: To provide access to free and paid content and to manage user accounts To process subscriptions, payments, and billing, where applicable To operate, maintain, and improve the Platform and its features To understand user behavior and preferences, and personalize content, recommendations, and user experience To deliver relevant advertising on free or ad-supported content To ensure Platform security, prevent fraud, and detect unauthorized or unlawful activity To enforce our Terms of Use and comply with applicable laws and regulatory requirements 5. With Whom Do We Share Your Personal Data? We may share personal data on a need-to-know basis with: Authorized employees and internal teams responsible for operating and supporting the Platform Trusted vendors, technology partners, and service providers acting on our behalf (such as hosting, analytics, payment processing, advertising, and customer support) Professional advisors, including legal consultants, auditors, and experts Governmental, regulatory, or judicial authorities where disclosure is required by applicable law or legal process All third parties are required to process personal data securely and in compliance with applicable data protection laws. 6. How Do We Protect Your Personal Data? We apply appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. These measures include access controls, secure infrastructure, and encryption where appropriate. 7. How Long Do We Retain Your Personal Data? We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including: For the duration of our relationship with you For as long as required to provide services and meet legal or regulatory obligations While your account remains active on the Platform When personal data is no longer required, it is securely deleted or anonymized in accordance with our data retention practices. 8. What Are Your Rights? Subject to applicable laws, you have the following rights in relation to your personal data: Right of access: to request a copy of the personal data we hold about you Right to rectification: to request correction of inaccurate or incomplete data Right to erasure: to request deletion of your personal data where there is no lawful basis for continued processing Requests may be subject to identity verification and applicable legal limitations. 9. Account Deletion Policy You may request deletion of your account through the Account section of the Platform. Once a deletion request is submitted, the account will be scheduled for permanent deletion within three (3) calendar days If you log in during this three-day period, the deletion request will be automatically canceled If no login activity occurs during this period, the account and associated personal data will be permanently deleted, subject to any legal retention requirements 10. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the revised version will become effective as of the date posted. We encourage you to review this Privacy Policy periodically. 11. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us at: Email: contact@dubaiplus.net Phone: +971 4 307 7371 Revised January 2026 – Effective as of the date posted